Two legends, one house
A ground-up, 100% bespoke retail platform for Temple of Sound — home of London Drumstick Company and Alchemist Cymbals. No templates. No plugins. No compromises.
The UK’s premier drum-product distributor
Temple of Sound is the home of two revered percussion brands — London Drumstick Company and Alchemist Cymbals — serving drummers, artists and retailers across the world from London.
They needed a single destination that could sell thousands of handcrafted products direct to players, run a serious wholesale operation, and reward a passionate community — all with the drama their gear deserves.
Two brands, two audiences, one ambitious platform
Thousands of products
Two distinct catalogues — 15K+ cymbals and 14K+ drumstick configurations — needed to live under one roof without feeling overwhelming.
B2C and B2B at once
A polished direct-to-player shop and a serious wholesale operation, each with completely different pricing and journeys.
A community to reward
A loyal following of players and artists who deserved a rewards experience as bespoke as the gear itself.
No off-the-shelf fit
Nothing on the market could handle custom product builders, dual loyalty currencies and trade quoting together.
Build it all bespoke — engineered to perform and to impress
Cinematic brand-led design
Gold-on-black for Alchemist, green for London Drumstick — dramatic, animated and unmistakably premium.
One platform, two brands
A unified architecture that lets both brands shine while sharing cart, accounts and rewards.
Interactive product tools
A custom drumstick builder and curated cymbal packs turn browsing into a creative experience.
Commerce built to scale
Stripe-powered checkout, subscriptions and trade quoting — secure, fast and ready for growth.
A complete retail hub, engineered from the ground up
Full B2C shop
A complete ecommerce experience across two brands — series collections, product discovery and secure Stripe checkout for thousands of products.
Bespoke B2B trade & artist portal
Wholesale pricing, custom quoting tools, bulk ordering and account management — trusted by 200+ retailers and professional artists worldwide.
Three-tier membership
Free, Pro (£4.99) and VIP (£9.99) subscriptions with tiered discounts, loyalty multipliers, early drops and Stripe-powered billing.
Dual loyalty engine
Two custom currencies — Gold Dust for cymbals, Beat Tokens for drumsticks — with redemption tiers, multipliers and a built-in referral scheme.
Custom drumstick builder
An interactive studio where players configure wood, tip, balance and finish to their exact spec — 14K+ possible combinations.
Content & artist hub
Featured artists, product demos, WhatsApp chat and a full FAQ knowledge base — keeping drummers engaged well beyond checkout.
Opulent
Helios
Eclipse
A flagship platform that sells, scales and rewards
Commerce
- Two full catalogues unified under one cart and checkout.
- Stripe-powered payments, subscriptions and trade quoting.
- Curated cymbal packs with automatic bundle savings.
Membership & loyalty
- Three subscription tiers (Free, Pro, VIP) with escalating perks.
- Dual loyalty engine with redemption tiers and referrals.
- Point multipliers that reward members on every order.
Trade & community
- Dedicated B2B portal with wholesale pricing and quoting.
- Featured-artist showcase and endorsement pipeline.
- WhatsApp chat + FAQ knowledge base for instant support.
The craftsmanship is unmatched. Every cymbal tells a story, every stick feels like an extension of my hands.
Got a brand that's outgrown its website?
Let's build something that works as hard as you do.
Read the full story on the Journal